The FIX company embarked on a transformative journey in April 2021, unveiling a new identity and philosophy to its discerning consumer base. This comprehensive overhaul transcends mere visual aesthetics, encapsulating a profound shift in vision.
Representing a remarkable financial investment within the Albanian business landscape, the rebranding initiative encompasses the evolution of the company’s visual identity, spanning from a redesigned logo to the reimagining of product packaging and other brand-defining elements.
Central to this reinvigoration is the creation of unique packaging, meticulously crafted to harmonize a collection of typographic elements, ensuring both the clarity of information and the subtle elegance synonymous with the brand.
For 17 years, FIX products have epitomized distinctiveness, each bearing the hallmark of a unique recipe meticulously crafted to tantalize the senses. The interplay of aromatic profiles, the alchemy of spice blends, and the unwavering dedication of our team imbue each product with an unmistakable allure.
We extend our heartfelt gratitude to our loyal patrons, whose unwavering trust in the unassailable quality of FIX products has propelled us to the forefront of excellence. From the unparalleled taste and freshness of Smoked Pancetta to the exquisite blend of spices and artisanal fermentation processes found in Kabanos Special Dry, Chorizo, and Hungarian sausages, to the mosaic of flavors encapsulated in Smoked Ham and Turkey Ham, and the cherished traditional recipe of Si Qëmoti sausage, your enduring support has been our driving force.
In the culmination of this transformative journey, the fusion of our new slogan into the logo and packaging serves as a poignant signature, symbolizing the steadfast commitment to quality and assurance that has defined the FIX family since its inception.
FIX – The Taste of Family!
The significance of the new FIX logo is manifold:
- Bold, distinctive, and instantly recognizable, the new logo commands attention, reinforcing brand recognition.
- Serving as a focal point of the product experience, the design element augments the allure of the brand, elevating it into a dynamic marketing asset.
- The logo transcends functional utility, becoming an integral component of the unpacking experience, evoking a sense of anticipation and delight.
- Handwritten typography lends a human touch to the signature, imbuing it with warmth and authenticity.
